Getting Kicked in the Crotch Is 'Not as Bad as GameStop'

In marketing, you have to be committed to kicking your rivals now and then—and sometimes that means kicking yourself. In this painful-looking stunt, Glyde.com convinced a brave and/or foolish man to agree to be kicked in the crotch repeatedly at some sort of street fair. After each blow, he would claim that such treatment is "not as bad as GameStop," which, like Glyde.com, will buy back your games from you. In the video's YouTube description, the agency, Hub Strategy, proudly points out that the kickers here include "a midget and a news reporter," for added stunt-iness.