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Ever need to carry around really heavy stuff like racehorses and houses? Who hasn't!? If you're in France, Vittel bottled water can help, according to a new campaign from Ogilvy Paris (with production company Henry de Czar and director Lionel Goldstein). See all three TV spots here. The ads have some drawbacks. The "It must be the water" message is derivative. (Plus, why must it be the water? There's nothing in water.) The soundtracks are appalling: These French songs would suck in any language.
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