When was the last time you saw a movie studio focus its social media efforts for a new release around LinkedIn?
20th Century Fox, with help from Trailer Park, embraces the career-focused network in a contest around Taken 3, through which you could win a personalized video endorsement from Liam Neeson.
If you don't remember the scene in the first Taken when Brian Mills (Liam Neeson) brags about his "particular set of skills" to his daughter's kidnappers, you should know it's become a sort of catchphrase for the series. Thanks to Mills' particular set of skills, which involve contract negations (torture), international relations (yelling at people in other languages) and transportation logistics (smashing your car into an airplanes), he was able—spoiler alert—to rescue his daughter in Taken but not his ex-wife in Taken 2, whom he must now avenge in Taken 3.
No one really cares about Neeson's character in the contest. The point is, you have a chance to have Liam Neeson's face and unforgettable brogue grace your LinkedIn profile, giving you infinity cool points forever. Or until Neeson gets embroiled in some Hollywood scandal and you quietly remove his recommendation.