Follow

  • facebook
  • twitter
  • instagram
  • linkedin
  • Feed
Subscribe
  • Brand Marketing
  • Agencies
  • Digital
  • TV / Video
  • Creativity

AdFreak

Get Caught Up on Game of Thrones With This Shrewd, Surprising Chatbot

Share

  • Verticals
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • TV / Video
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • About / Advertising
    • Media Kit
    • Sponsor Content
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints

Follow Us

  • facebook
  • twitter
  • instagram
  • linkedin
  • Feed

AdFreak

Get Caught Up on Game of Thrones With This Shrewd, Surprising Chatbot

You know nothing. GoTBot can help

By Angela Natividad
|
6 days ago
Share
By Angela Natividad
|
6 days ago
Share

With the newest season of Game of Thrones just around the corner, British agency Catch Digital released GoTBot, a delightful little fan-pandering chatbot that’s loaded with series details and Easter eggs.

GoTBot can be used for basic catchup, like remembering who a character is or figuring out whether someone is still alive. It’s packed with the show and books’ myriad secondary characters, plus titles and heirs you never knew existed. What better way to underscore the fact that you truly do know nothing?

A few Easter eggs—activated when you ask questions like “How old are you?” or “How to get Jon Snow’s hair”—yield witty memeage, or in some cases, weird Hodor jokes.

While we can’t show you all of them, we’ll show you one:

It’s also good at deflecting when it doesn’t know the answer to something. (Some things, even a bot can’t know.)

GoTBot was populated with queries from common Google searches related to Game of Thrones, but it’s also learning through its own AI, handled by Wit.ai. The more information it gathers, the better it comes to understand user intent. Its core is supported by a node.js and MongoDB server, with Google Cloud thrown in for spell checking and analytics.

Currently, some 30,000 active chatbots exist on Facebook across 200 countries, according to Catch. By 2020, 80 percent of brands are expected to be using chatbots in some form.

“With 1.2 billion monthly active users on Facebook Messenger, the potential audience for chatbots is huge,” says Jonathan Smith, Catch’s founder and managing director. “We knew we wanted to create a Facebook chatbot and wanted to get our clients excited about the future of AI and how it might benefit their business. What better way to do so than creating our very own chatbot? And who doesn’t like Game of Thrones?”

We don’t know the answer to that. And neither does the GoTBot. It’s got something better for you, though.

Share
http://adweek.it/2uouG2c
Angela Natividad

Angela Natividad

@luckthelady
Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
Subscribe to Adweek Today! Get a full year of print and digital editions for just $149

Popular Now

  • 1
    Watch David Droga’s Emotional Rallying Cry to the Ad Industry at Cannes Lions
  • 2
    Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials
  • 3
    These Two Well-Written Ads Perfectly Show How Dumb Humans Are Getting
  • 4
    Adidas Got Women Artists to Design One-of-a-Kind Sneakers for All 50 States
  • 5
    10 Royalty-Free Music Sites Every Online Video Creator Should Know
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity
Please enter a valid email address
Please complete all fields
Please confirm with the Recaptcha
Recaptcha response was incorrect
You are already subscribed to this newsletter. To update your preferences, click here.
Thank you for subscribing.
Please check your email to confirm
An error has occurred, please try again later
Thanks for Signing Up!
Follow us to stay up to date
  • Facebook
  • Twitter
  • Linkedin
  • Feed
  • Instagram
You are already subscribed to this newsletter. To update your preferences, click here.
  • Facebook
  • Twitter
  • Linkedin
  • Feed
  • Instagram
  • About / Advertising
    • Media Kit
    • Sponsor Content
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2017 Adweek - All Rights Reserved
  • Terms of Use
  • Privacy Policy
  • Contact Us