George Saunders’ hallucinatory take on advertising culture

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

George Saunders has a fascinating short story called “In Persuasion Nation” in the new issue of Harper’s. It’s not available online, but its perverse take on advertising is worth checking out. The characters in the story exist in what appear to be ultraviolent TV ads—a teenager eats his MacAttack Mac&Cheese rather than help his injured grandmother; a “Slap-of-Wack” bar attacks an orange during an argument about nutrition; a pair of grandparents decapitate their grandson in a fight over a bag of Doritos; Abraham Lincoln is interrupted during the Gettysburg Address by scores of Wendy’s “GrandeChickenBoatCombos” parachuting down from the sky.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in