Geico's question ads still weird, still clever

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You'd think by now that Geico's "rhetorical questions" campaign would be growing stale, since it debuted more than a year ago. And yeah, actor Mike McGlone as the stone-faced spokesman has become a bit predictable. But the Martin Agency has managed to keep these ads fun, with just the right amount of goofiness, even when building spots around clichés like, "Is the pen mightier than the sword?" (shown below) and, "Does the buck stop here?" My favorite of the current batch pits a boxer against a yellow tabby — "Do dogs chase cats?" — in an acrobatic, high-speed car chase of "French Connection" proportions with grindhouse attitude.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in