Geico's Kash rears his ugly head once again

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Geico's much-maligned inanimate wad of bills, known as "Kash," returns in these two new spots by The Martin Agency. In the ad above, the banknotes briefly flutter in the breeze. That's pretty much the highlight of the action here. To his credit, though, the guy who plays the stereotype hick rancher really does seem inbred. The gecko is also back in some more palatable offerings. Maybe the lizard could eat or burn or tear "Kash" to shreds in a Japanese

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