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Is Geico's "It's What You Do" campaign on life support? Not yet, but it's been hospitalized with a severe case of the non sequiturs.
I'm not a huge fan of the insurance company's "It's What You Do" ads from The Martin Agency—there's just not that much tension in the idea that getting Geico insurance is a given, and the other givens in the spots often feel too random.
This one, at least, provokes a chuckle with the appearance by a certain Hasbro game.
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