Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Like all actors from canceled sitcoms, Geico's cavemen have quietly retreated to commercials. One new spot shows our hirsute hero, who rather resembles Björn Borg circa 1980, playing a tennis match against all-time great Billie Jean King. Not since King trounced Bobby Riggs 35 years ago in the pop-culture watershed “Battle of the Sexes” has she faced an opponent with such intense sideburns. In another ad breaking this week, the prehistoric pitchman tries to relax on a beach with model Lauren Hastings—to no avail.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in