Is Geico missing the boat with the cavemen?

We get some amusing letters in the AdFreak mailbox. Like this one, sent to us (and cc:ed to Geico’s communications people) by a person who shall remain unnamed, in response to a post about those wacky Geico cavemen: “Hi. I am a fan of these guys too. What boggles the mind is the volcano that Geico is sitting on with these guys. Having just completed a book on the new face of human evolution, which is showing us modern folks how stupid we were to have so underestimated pre-modern intelligence, the [cavemen] become perfect masters for oneupmanship—you could design an offbeat human evolution series around it, all scientifically grounded in data from the journals Science and Nature.