This Gay-Themed Taco Bell Ad Isn't Real, but Taco Bell Digs It Anyway

'Leaked' spot is actually spec

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It's a sign of the times that some freelance directors can make a gay-themed spec ad for a major brand, and that brand not only doesn't go ballistic and have it taken off YouTube—it goes on the record saying it rather enjoyed it.

The Merkin Bros. filmed the spot below, which has gotten a couple hundred thousand YouTube views since mid-December. The title says it's a "leaked" ad, though of course it's clearly spec—the production values, particularly the sound, aren't on the same level as a real Taco Bell ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in