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When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium into the wound.
Gatorade, which mocked James in a series of tweets about how dehydration wouldn't be an issue if he didn't "drink something else," today apologized for the posts.
James is the most high-profile celebrity endorser for Powerade, a fact which Gatorade's Twitter account seemed to relish with vindictive glee after the basketball superstar had to take an early exit from Game 1 of the NBA Finals.
"The person cramping wasn't our client," @Gatorade told a fan who mistakenly called James the brand's No.
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