Gas provider promises truly psycho savings

Norman Bates in the shower … dispensing energy-conservation tips? It's a recurring dream of mine, and ad agency Richter7 nearly brings the vision to life in this spot promoting Questar Gas's ThermWise program. We don't exactly get a psycho slasher splashing around behind the curtain, but the client's savings-obsessed spokesguy comes close. This dude's intense—hide all knives and sharp objects! The ad gets kudos for its unorthodox approach, though perhaps thoughts of sudden, violent death aren't the best idea for a gas company. Still, I'd rather discover the Questar guy lurking in my shower than … oh, I dunno … my mother?! Now, that would be a nightmare. (Love ya, ma! Send money!)

—Posted by David Gianatasio