Gap explains online site gap

These days, particularly, there are certainly bigger issues in the world, but I was still so perplexed about Gap’s Web site continuing to be down, more than three days after I first noticed it, that I finally called the Gap this afternoon to hear what people there had to say. (I’m also waxing nostalgic for Sarah Jessica Parker, obviously.) First, here’s the back story: on Monday, I  saw the site was down for what is being described as “scheduled site improvements,” right as the chain was breaking a new campaign, and during the last minute scramble to get the kids new outfits for school.