Gamers suffer from ‘projectile dysfunction’

Fake medical conditions are a pretty stale advertising idea, but adolescent males are still loving this new “projectile dysfunction” ad from Activision. The game’s players, afflicted by limp bullets, take a “nutricious and shootilicious” pill called Stroyent, allowing them to murder with abandon once more. Promotes Activision’s Enemy Territory: Quake Wars game.

—Posted by Tim Nudd