HBO placed this wonderful ad in Monday's New York Times, with the shadow of a dragon looming over two pages of fake stories. It's a shame they couldn't advertise over a real spread—and while the non-Times fonts surely make the editors breathe easier, it takes away from the effect just a little. But still a fun execution. Check out this Yahoo piece for more on the faux articles, and what they have to do with the show. Via The Denver Egotist.
UPDATE: HBO did something similar to its own building in L.A. (see below). A dragon was also reported to be hovering over IMDB.com on Tuesday. What else have they dragon-shadowed?