Fur wouldn't be as cool if you were the pelt

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This German anti-fur ad, courtesy of Draftfcb in Hamburg, proves that other countries maintain a link between animal cruelty and naked women, too. Thank God. I thought it was just America for a while there. The role-reversal concept here isn’t new, but the execution sure is freaky—it looks like a piece from some furry’s DeviantArt profile. Does it have the intended effect and make you feel sorry for the lady-pelt? Perhaps, though I am super tempted to start playing her ribs like a xylophone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in