But as you probably know, entries to Cannes are pricey. The Print & Publishing Lions category alone is priced at 695€ (nearly $750) per entry, and your chances of winning improve the more categories you apply for—which is one reason why massive agencies, like Ogilvy, manage to take so many Lions home every year. (The other reason is, well, they just have tons of offices and creative.)
Influencia is small by comparison, run by a tight local team based in Paris, and this campaign is all it’s got. So, it enlisted some help. Gloryparis, veritable emperors of self-promotion, came up with a solution that should surprise exactly no one: It put Influencia’s plea on Kickstarter.
Titled “Let’s Win a Cannes Lion’s Share,” the campaign asks people to help Influencia raise at least 2,000€ ($2,152) in entry money by May 4.
If it succeeds in winning a Lion, any Lion, the group promises to melt the Lion down and share the wealth with backers. For a donation of 10€ (nearly $11), you’re guaranteed a piece of the metal, plus an invitation to a celebration party in Paris.
Perks only rise from there, going all the way up to 1,500€ ($1,614), for which you’ll get all of the above, plus a campaign poster, a flute of champagne at the Majestic Hotel in Cannes, your portrait with a big belly for a face, a one-year subscription to Influencia … and the chance to join Gloryparis on stage at the Palais des Festivals to collect its prize!
The infobesity campaign, titled “Buff Your Brain,” was an attempt to raise public awareness about the dangers of over-consuming news or social hype, much of which isn’t all that healthy or useful. Created by Gloryparis, it depicted people whose faces were replaced by flabby tummies and sagging breasts.
Here are a couple of examples:
A video is also available on the Kickstarter page.
In terms of risks and challenges, the team says it best: “The first risk we see about this project is not being able to enter our campaign to the Cannes Lions,” they write. “The other one is that we don’t win a Lion with our campaign. However, if we can’t collect the necessary amount, or if we lose, we will forget about it together at a Lion’s Party in Paris.”
Sounds like a win-win to us.