Fudgie the Whale swims out of the 1970s

In a bizarre and probably ill-conceived move, melding 1970s kitsch with 2000s mobile social media, Carvel’s Fudgie the Whale will “now interact with consumers if they text his name to a mobile number, as part of an Arctic Summer Sweepstakes,” according to Brandweek. Fudgie already has a Facebook and MySpace presence. I’m tempted to see who he’s friended. Probably Carvel stablemate Cookie Puss. (CP came from outer space. I learned that in this old ad. Maybe Star Wars was big at the time.) And here’s another fave of yore—Cookie O’Puss, hands down the most culturally offensive frozen dessert of all time. I think he was also briefly an MP from Ulster. Before he melted.

—Posted by David Gianatasio