Fruit of the Loom guys refine their fruit rock

Fruit of the Loom's, uh, fruits have been central to the brand since the 1980s, and they're still going strong, treating us to their comedic talents and formidable wuss-rock stylings in musical spots like the new one below, titled "Comfortably" (from The Richards Group in Dallas). Oddly, they're not dressed very comfortably for the exotic locations in the ad. I imagine the Apple must chafe like the dickens in the desert heat. Anyway, there's no denying these underwear mascots have gained plenty of momentum over the past few years.