Fresno asks for Prius plant, gets humiliated

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The new Prius spot by 22Squared takes a smug-but-fun look into a future dominated by hipsters driving hybrids. Two things seem to stick out. First, in the future, the pinkie salute is apparently neither a critique of your manjunk nor grounds for a road-rage bottle-toss. Second, the ad likens Fresno, Calif., to a gas station or a ghost town. (OK, so it likens gas stations to Fresno, but same difference.) Come on, taking a dig at Fresno? Sure, it can seem like a sprawled-out, soul-smothering expanse of urban decay and property crime.

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