Fresh Step. For cats who really need to pee.

I've never fancied cats, and this Fresh Step print campaign by DDB West isn't going to turn me into a feline fan. See the three full ads here. At first glance, I thought the anthropomorphized beasts were playing soccer, perhaps trying out for that all-animal fantasy squad. In fact, they're "holding it." As if any ginger tom worth his whiskers would have such consideration for the humans who pay his room and board. The headline reads: "Cats everywhere are having a hard time smelling their litter boxes."