French paper is latest to offend with 9/11 ad

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Why is it that every year, right before 9/11, we get a tasteless new 9/11-themed advertisement? Last year it was the WWF/DDB shitstorm, with the ad showing hundreds of planes heading for lower Manhattan. Now, we get this ad for a French newspaper showing planes flying above the Twin Towers, which appear to be about half their normal height. "Learn to anticipate" is the headline. Moronic on every level. Via Ads of the World, which credits Saatchi & Saatchi France as the agency.