French anti-abuse spot not quite a knockout

This anti-domestic-violence slugfest from France probably would've made our 30 Freakiest Ads of 2010 list had it smashed onto the Web a week or two earlier. It's pretty violent and upsetting. The mayhem, for the most part, is sudden and horrific, and makes for an effective juxtaposition with the quiet, middle-class, suburban locales. For this particular category, that's good. But the PSA's reach exceeds its grasp. The changing-room molestation scene and kitchen catfight, both between two women, are a bit of a disconnect—at least in the U.S.,