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We’ve never really thought of the French as being, as they say, “in-your-face,” but an ad touting how wonderful France is for business on the back page of today’s New York Times business section certainly, uh, made us sit up a little straighter in our chair. An interview with GE Europe CEO Nani Beccalli, its headline shouts, “What could make the European CEO of one of the world’s largest companies admit to an attraction for France?” Its tagline: “The New France.
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