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There is a template for social-media tools that want to go mainstream. Twitter showed that celebrities really make a difference. Think of all Ashton Kutcher and Oprah Winfrey did for it. Now, Foursquare, fast growing but still with only 3.6 million users, is also hoping to turn to the celebrity circuit—only it appears to be getting the leftovers. Pee-wee Herman is holding a "Pee-wee parade" with the service today. The idea is that Pee-wee will check in all over New York City.
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