Forever Lazy bodysuits, for the infant in you

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Is the Snuggie too dignified for you? Then hop into a Forever Lazy one-piece fleece bodysuit, and really call it quits. Same garish colors as the Snuggie, same soothing fabric. But the Forever Lazy is worse than the Snuggie. It's not a one-piece—it's a onesie. An adult-size onesie. It presents the wearer as an overgrown baby, always in need of comforting, and perhaps feeding and burping, too. The infantilization of America? This is it—in surely its purest form yet.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in