Ford innovates with the virtual quilt

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Ford may need more help coming up with innovative vehicles, but at least the automaker came up with this cool idea for Breast Cancer Awareness Month: a virtual quilt. Anyone can add to the “Warriors in Pink” quilt, and the site keeps a running tally of quilt size and stitch count. According to an e-mail we got, it was created “by Firstborn in partnership with JWT Detroit.” It’s also a lot easier to store than a real-world quilt.

—Posted by Catharine P. Taylor