Ford Destroys Defenseless Creature in Strange, Emotional New Ad

Weep for the toads

This "Cane Toad Road" ad from Australia (via ad agency JWT Melbourne) for the Ford Falcon and its EcoBoost engine leaves me feeling sad for toads rather than impressed by the car's performance. Poor Ralphie. Even if they're too dumb to keep track of their own secretions, or the toxicity thereof, viewers like myself have a minute plus to get attached to their endearingly dippy late-night chatter. The car is an unpleasant interruption by the time it shows up. However, since cane toads are a dangerous, feral species in Australia, the ad's target audience probably doesn't think they're as cute as we do.