Ford country says no to Toyota

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The neighborhood of Cherry Hill Village in Canton, Mich., has said thanks but no thanks to Toyota, which wanted to shoot its “Toyotaville” ads there. The concept is to show a Toyota parked in every driveway and a couple arriving to the neighborhood and saying, “I think we’re going to like this place.” But when Ford employees and their friends started complaining, the deal was scrapped. “Maybe I’m just old-fashioned. I don’t understand the excitement of Toyota in what is traditionally and what will hopefully continue to be Chrysler, Ford and GM country,” said one Canton resident.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in