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What better way to sell foot-care products than with an entire magazine for and about feet?
Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called FootExpert. To promote the products, agency Being created Feet Mag, a luxury publication designed with heavy paper that can be easily turned by one's feet, and large print that you can enjoy from an eye-to-foot distance (for those unable to lift the book close to their faces using only their toes).
The magazine is packed with foot-themed stories about art (by the likes of Renoir, Gauguin, Delacroix and Manet) and fashion, with sassy pictures of women playing cards and blowing kisses with their own feet.
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