Flying trash apparently gets everyone horny

McCann Paris should be lauded for this Durex condoms ad, in which the wrapper wafts in the breeze, leaving intense sexual desire in its wake. Since the tagline roughly translates to “condoms that generate desire,” this is most fitting. What's cool about this ad is the lack of judgment; there's a good spread of age, class, and orientation here, and it's all presented in a positive, even encouraging, light. And in a culture where sex is one of the most politicized topics imaginable, the simplicity of this worldview is appreciated.