Even the Infamous Florida Man Wants You to Fight Climate Change in a PSA

The new initiative shows how vulnerable his namesake state is

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This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

Ahead of this week’s United Nations Climate Action Summit in New York, Potential Energy Coalition worked with creative agency Joan and production company m ss ng p eces, to create the “Save

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