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The Jackson Hole Travel and Tourism Board is celebrating spring with a soaring new ad from Colle McVoy, set to the 2008 Fleet Foxes song “Sun Giant.”
Part of the Wyoming town’s “Stay Wild” campaign, the 90-second spot features a montage of striking footage featuring local fauna—bears, beavers, moose and more—alongside nearby sights—stately mountains, hot springs and icy rivers, majestic forests under impossibly starry night skies—as the seasons turn from fall to winter and beyond.
All the while, the indie folk band croons in harmony about the joys of life in spring and summer, their voices echoing hauntingly as if in some otherworldly church.
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