FirstBank bringing its lovely lobby outdoors

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"Enjoy the bank lobby, even if you bank online." That's the headline on a bunch of new FirstBank billboards from TDA Advertising & Design that feature actual lobby items—a wood-paneled desk and chair, a potted plant, velvet waiting-line ropes—suspended high above the streets of Denver and Boulder, Colo. Thanks for the effort, FirstBank, but nobody enjoys bank lobbies anywhere—or misses their faux-friendly charms. Having said that, we do have that homeless man sitting atop a billboard in Texas in an effort to get his own home.

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