Find Out Why the Photographers in This Ad Shot a Man in Six Completely Different Ways

Canon's study in perception

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Canon Australia has released an ad that highlights how one critical piece of information can dramatically alter how photographers perceive—and shoot—you.

Watch it below:

"A photograph is shaped more by the person behind the camera than by what is in front of it," the piece concludes.

Fair enough. Like anyone else in the business of conveying a message, photographers will inevitably shoot people differently based on the information they're given. That can dramatically change the appearance of a subject.

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