Fighting tooth and nail for a flack internship

I don't envy new grads trying to break into marketing and advertising. The intense competition for entry-level jobs is apparently forcing our next generation of leaders to humiliate themselves for the right to do menial tasks. Advertising Week created an entire entertainment program out of it, making would-be creatives jump through hoops for the promise of a 30-day freelance gig at entry-level pay. Now, unsurprisingly, public relations is getting in on the act. Eisen Marketing Group, which bills itself as "Cincinnati's largest PR firm," is holding a reality-TV-style competition to hire a single "PR rockstar."