Fidelity ads map out your path to the grave

Arnold tries something different for Fidelity in the mutual funds giant's new "Turn here" campaign, rolling out a literal, presumably safe and steady financial pathway down city sidewalks for folks to follow. That pathway symbolizes the firm's financial guidance. Now, I think it's a bit presumptuous of Fidelity to suggest that we investors can't make our own decisions about money. I for one am perfectly capable of picking a well-considered course of economic action and sticking to it. Right now, even though I walk or take mass transportation to work, I'm liking some of those cars in the commercial. Hmm, guess I'd have to cash in my 401(k) to afford new wheels … and I'd have to quit my job before I could get my paws on that retirement money. I don't see a downside! Thanks for the timely guidance, Fidelity!

—Posted by David Gianatasio