Fiat Got Surrealist Animator Cyriak to Make an Ad, and It Sure Is Hypnotic and Bizarre

Celebrating 60 years of the Fiat 500

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Take out your blotter of acid, because it’s time to watch surrealist British animator Cyriak’s take on a Fiat 500 commercial.

The 1:44 spot, which premiered Thursday at the Geneva Motor Show, celebrates the 60th anniversary of the Fiat 500. And it certainly moves through the decades in mesmerizing fashion, using psychedelic animation to show the car’s evolution 1957 up to the Fiat 500-60th Limited Edition of 2017.

“For 60 years the Fiat 500 has had an engaging style and as its gorgeous looks have evolved, that twinkle in the eye has stayed the same.

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