We read this morning that French Connection, with profits way down, is dramatically scaling back use of its notorious “FCUK” brand slogan. It truly is the end of the era. In London, the Times has published a humorous op-ed about FCUK’s demise under the headline, “And effing good riddance.” Some highlights: “When FCUK appeared so ubiquitously as a slogan it lowered the tone of public communication. … All said and done, I’d rather have free speech than the Deeply Offended tendency seeking to ban what is dislikeable: But I am also entitled to dislike, personally, the in-yer-face approach of the FCUK logo, and entitled to be pleased that it is to be dropped.” The Trevor Beattie-created slogan was introduced in 1997.
—Posted by Tim Nudd