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There is still a place for authenticity, one hopes, even in radio advertising, the Land Where Snake Oil Flows like Honey. So, when a woman named Susan McNamara talks about her recovery from cancer in a Novartis spot (sorry, no link), you know she’s no actress, so for a few seconds you feel good about that. But how can you tell she’s not an actress? Because hers is one of the worst voiceovers in the history of radio.
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