Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As if there weren't enough drama building up in pubs around the world as the World Cup begins today, Budweiser, the tournament's official beer sponsor, is moving 32 soccer fans into a "Bud House" in South Africa, where they will live for the duration of the games. One "fanatic" was chosen from each country that qualified, and visitors to the brand's YouTube page can follow the action as they watch each of the matches together.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in