Is Fancy Feast spot the 'WASPiest' ad ever?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Some might call it romantic. Others might call it cloying. But my first thought on the new Fancy Feast ad was the same as that of YouTube commenter vwong86: "This is the WASPiest commercial ever." The concept is fine enough: Guy creates a special surprise for his cat-loving girlfriend. But did the whole setup really have to revel (sans irony) in the world's most stereotypically upper-class suburban setting? The 60-second version below only gives you a taste of what I'm talking about.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in