VidAngel doesn't like foul language, but clearly has less of a problem with violence.
The company, which cleans up streaming content online by filtering out obscene language and other objectionable material, just released the crazy ad below—in which a family sitting on a couch gets shot by 3,192 paintballs in five seconds. The point? Curse words are really bad for you!
Or as the tagline puts it: "Every word has impact."
The video was produced by Ackermania Creative, MysteryBox and Harmon Brothers. Joel Ackerman also worked with Harmon Brothers to create the superviral "Girls Don't Poop" ad for Poo-Pourri (which is closing in on 30 million YouTube views). That was a comic video; this one is more of a spectacle.
"Comedy is only one of seven elements of virality we've identified," says Joel Ackerman, the self-described "chief creative genius" at Ackermania Creative. "Visuality, or visual spectacle, is another and maybe more universal element of virality because it can cross cultures more easily."
As stunts go, it's a decent effort—though perhaps not quite in line with VidAngel's broader mission. Along with bad language, VidAngel also claims to strip out violence from the content it cleans up. And this ad, whatever else it may be, isn't anti-violence.
(VidAngel also cleans up sex scenes, by the way, which is also a bit strange, as the company's name practically screams porn studio.)
See some behind-the-scenes footage below.