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If the goal of "surprise reveals" in advertising is to get unscripted responses that leave viewers buzzing, then Ford has struck gold with one of its new "Drive one" ads from Team Detroit. The spots feature real Ford owners lured into a surprise press conference, at which they're asked some softball questions about their cars. It's a clever and seemingly innocuous concept, but one of the spots has raised a few eyebrows for its choice of soundbite.
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