Fake Commercial Actors Battle to Run Their ESPN Fantasy Football League in W+K Ads

Down the rabbit hole

You didn't know this, but cheesy commercial actors all know each other, they compete in ESPN fantasy football leagues together, and they all battle to be commissioner—even daydreaming about it while they're supposed to be working.

That's the premise of this goofy, meta campaign from Wieden + Kennedy New York, featuring a fake allergy medicine commercial actor, a fake restaurant commercial actor and a fake shampoo commercial actor—idiots, all—who are engaged in a silent war to become commish, lest the others bring their questionable talents to the job.

Critics will complain that these are just ads for ad people. But really, isn't everyone an ad person these days—particularly ESPN's young male target?

Client: ESPN

Agency: Wieden + Kennedy, New York
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: Toliver Roebuck
Copywriter: Howard Finkelstein
Producer: Kristen Johnson
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
Business Affairs Team: Sara Jagielski, Karen Crossley, Breck Henson, Sonia Bisono

Production Company: Arts and Sciences
Director: Matt Aselton
Executive Producers: Marc Marrie, Mal Ward
Line Producer: Zoe Odlum
Director of Photography: Benn Martenson

Editing Company: Cosmo Street
Editors: Tiffany Buchard (TV), Zoe Mougin (Web)
Assistant Editor: Chrissy Doughty
Post Producer: Valerie Sachs
Executive Post Producer: Maura Woodward

Visual Effects Company: SwitchFX
Online Editor: Jon Magel
Online Producers: Diana Dayrit, Cara Flynn

Mix Company: Sound Lounge
Mixers: Glen Landrum, Tom Jucarone

Color Company: Company 3 NY
Colorist: Tim Massick

Animation Company: Joint New York
Animator: Yui Uchida

Music Company: APM