Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

Looking more and more like an iconic brand

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media.

The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.

AdFreak's exclusive look at the billboards shows how striking they are—simple and nicely art directed, with great snapshots of friends framed by the word itself, next to a check mark. A small Facebook icon is the only branding, again showing the company's newfound confidence as an advertiser. (It's an iconic brand by now, and is finally acting like one.)

The digital experience is interesting, too. The site, friends.fb.co, includes all sorts of clickable content—leading to quirky little videos and photos, all of which are sharable on Facebook with a click.

Melodie McDaniel shot the stills and live action.

Facebook will also be on hand at SXSW Interactive this weekend, partnering with Turner Sports to broadcast the Selection Sunday celebration at Turner's live NCAA March Madness Bracket Lounge. The Facebook Live show will be streamed on the NCAA March Madness Facebook page at 6 p.m. CT on Sunday.

See more of the Facebook billboards below.

Client: Facebook
"Friends" Campaign, Photography and Digital Film Credits
Agency: The Factory
VP, Consumer and Brand Marketing: Rebecca Van Dyck
Executive Creative Director: Scott Trattner
Director of Marketing Communications: Jennifer Henry
Head of Consumer Brand Marketing Strategy: Sheila Thompson
Brand Strategist: Rachel Coady
Brand Marketing Manager: Lindsay Russell
Creative Director/Design Director: Josh Higgins
Associate Creative Director: Luke Martin, Chris Trumbull, Demian Oliveira
Designer: Zach Stubenvoll
Art Producer: Heather Michaels
Broadcast Producer: Sara Mott, Woody Smith
Print Producer: Paul Newman
Executive Producer: Margaret McLaughlin
Digital Producer: David Martinez, Diana Parada
Engineering Manager: Nick Kwiatek
Digital Production: B-Reel
Director and Photographer: Melodie McDaniel
Director of Photography: Benn Martenson
Production Company: The Custom Family
Executive Producer: Larry McCrudden
Line Producer: Ian Kaplan
Production Designer: Ron Hellmann
Wardrobe Stylist: Leslie Lessin
Casting Director: Cast Partner
Retouching / Pre-press: Schawk!
Digital Imaging: Grand Visual
Printing: Lithographix
Editorial: Nomad Editing Company
Editor: Jenny Mogen
Post Producer: Shannon Preece
Mix & Sound Design: Nomad Editing Company
Sound Design & Mixer: Tom Stamatio
Finishing & VFX: Nomad VFX
Flame Artists: Josh Kirschenbaum, Brian Robinson
2D Artist: Ryan Flinn
Producer: Shannon Preece
Color: Company 3
Colorist: Beau Leon
Producer: Liza Kerlin
Music by: Squeak E Clean Productions
Creative Director: Justin Hori
Executive Producer: Carol Dunn
Senior Producer: Amy Crilly