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It's the third time around for Extra Gum, and things are suddenly getting real.
The Wrigley's brand and Energy BBDO returned over Valentine's Day weekend with another tearjerker film, "A Second Chance." It tells the tale of Jessica, a young widowed mom, who reunites after many years with single dad Marcus, a friend she's known since kindergarten.
In a change from the client-agency team's previous viral hits—"Origami," which focused on a dad and his young daughter, and "Sarah & Juan," which tracked a romance from high school through young adulthood—this outing features the real-life Jessica and Marcus, starring in their own true story and providing narration.
"We set out to find couples to talk to us about love under the guise of shooting a travel documentary," Andrés Ordóñez, Energy BBDO executive creative director, tells AdFreak.
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