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Visual synecdoche rules in Droga5's new Android spot, in which fingers dressed up as caricatures stand in for consumers.
There's a hitchhiker finger in a Hawaiian shirt, and a subway commuter with a bright red afro, and a masked Mexican wrestling finger—but they all fit right in using Google's mobile operating system, says the ad.
Titled "Fingerprints"—presumably because everyone has a unique digit—the spot the latest under the brand's "Be together. Not the same" tagline. That's a good thing, or at least, has a better ring to it than "Android.
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