Everyone in This Ad (and Who Worked on This Ad) Was Paid in Meat

Restaurant tests the limits of barbecue bartering

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Ah, the barter system, humanity's oldest economy. And it's alive and well in the modern marketplace—at least if you're using slow-cooked meat as currency.

Canadian restaurant chain Montana's Cookhouse & Bar has created an entire ad paid for with meat to promote its Best of BBQ Sampler. The crew offered Montana's smoked meat spread to a wide range of merchants in exchange for goods and services ranging from massage and yoga lessons to a manicure and permanent tattoo.

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